Toward the end, there's a snippet about how a smart speaker might listen to your conversations and raise pricing when it knows you're in need of a particular item. In such a world, one might also be able to trick the system into lowering prices by purposely having conversations in front of the device, indicating that you don't like a product very much or are on the fence about purchasing it.
Regardless, I'll never own a smart speaker that's always listening.
But I did think the piece was missing context about how dynamic pricing means that people who are low-propensity buyers of a particular product would get a better deal on it. That is, they'd get a better deal than if everyone had to pay the same price. Dynamic pricing goes both ways.
I expect price tags will become QR-code based, and you'll need their app to see the price. This will let them tailor prices to each person for minimal costs.
Toward the end, there's a snippet about how a smart speaker might listen to your conversations and raise pricing when it knows you're in need of a particular item. In such a world, one might also be able to trick the system into lowering prices by purposely having conversations in front of the device, indicating that you don't like a product very much or are on the fence about purchasing it.
Regardless, I'll never own a smart speaker that's always listening.
But I did think the piece was missing context about how dynamic pricing means that people who are low-propensity buyers of a particular product would get a better deal on it. That is, they'd get a better deal than if everyone had to pay the same price. Dynamic pricing goes both ways.
I expect price tags will become QR-code based, and you'll need their app to see the price. This will let them tailor prices to each person for minimal costs.
If you don't want to get ripped off at some grocery stores, you pretty much have to use their app to clip digital coupons.